The Corporation (2003) Reviews

• A bit overwhelming but compelling, fair and even-handed compared to many such documentaries

  bob the moo2004-11-22

  Where once we used to shop at our local shop and have bread and milk delivered by the local milkman from the local farms, now we shop in a supermarket that is multinational, eat at fast food restaurants that are everywhere and wear clothes made in the third world by those living in sweatshops. This documentary looks at the Corporation as if it was a person (something that US law says it basically is), charting its development, its character and the effects the concept of profit driven corporations has had on the world we live in. First of all let me just say that I am fairly liberal in some regards but not to the degree as many of the audience I saw this with, many of whom could not signposted themselves anti-capitalist students if they'd actually carried signs. I should also own up and say that I currently work for an American corporation; in fact one of those who's logo flashes up in the section on the top 50 criminal companies (although I did work for an environmental charity prior to this so that gives you some idea of my muddled politics!). Having read No Logo, Fast Food Nation, seen Michael Moore films and, hey, actually used my own eyes and brain, it came as no surprise to me that the idea of a business that considers no growth to equal failing and must constantly earn more and more to be a bad thing. Nor was I surprised by the sweatshops or pollution that occurs. Neither would any of this be a surprise to the majority of the already tuned-in audience and wisely the film doesn't just rant at us about how terrible things are; instead it takes a fairly compelling look at the wider problems associated with this model. It is consistently interesting, compelling and, sadly, all a bit depressing. The film's strength is that it never gets personal or preachy. The film allows the CEOs to get a fair chance to present their opinions and it never demonises any of them, the vast majority of them actually come off as very nice guys who seem to genuinely want to be ethical, environmental etc. Not only does this give the film a balanced feel (a refreshing change from Moore's axe-grinding and sermonising) but it also makes the subject more scary – it would be better if the system could be down to careless, evil men but it isn't; it is the system that is the problem and no one person is to blame. The structure of the film jumps around a lot and I'm not sure it entirely works because it is pretty overwhelming although I suppose it was always going to be hard to frame such a large, complex topic – just look at the anti-capitalist protests to get an idea of the multi-issue argument. The film is not perfect of course and, looking around the audience after the film, it is evident that this film has mostly played to converted rather than winning new converts in the main. Part of this is how overwhelming it is but also the fact that it does run pretty long as well – not a problem once you're into it but perhaps a bit of a turnoff for those not seeking it out. Secondly the lack of answers is also a bit of a problem. I guess I preferred the ending to the alternative of being told to eat mung beans and make our own clothes but it is easy to feel that we just have to accept what we are being told is bad. For me personally this wasn't a massive problem because I do hold a position where I have to work to improve the sustainability of a small part of a big corporation so I left rather hopeful and looking forward to work the next day – but for many viewers I can understand why it feels like a dead end. Overall though, this is a very good film that allows everyone a fairly balanced crack at the whip even if its agenda and politics are obvious from the start. It avoids demonising, simplifying and making it personal and it is stronger and more engaging as a result. It provides no easy answers but it does provide challenges and plenty to think about with all the talking heads making valid points for all sides and perhaps showing that the answers do lie in the middle – not the extremes of money chasing shareholders or the noisy and brightly dressed street protesters. Regardless of your politics it is worth seeing this film and it deserves to be seen by as wide an audience as lesser documentaries have been (and yes Michael Moore, I'm talking about you).

• Well Done But Basically Preaching to the Converted: A Lost Opportunity

  lawprof2004-09-03

  Good documentaries have both a viewpoint and an agenda. They reflect the vision, politics, values and angst of the director(s). "The Corporation" meets those standard criteria and in an overlong movie it's Prosecution Exhibit A for an indictment of a) modern corporations, b) consumerism, c) disdain for the Earth and its bounty, d) globalization, e)sleek marketing and f) dishonest, money-grubbing media, the current Whores of Babylon. There's probably more but I was saturated long before the film ended. In terms of style, directors Jennifer Abbott and Mark Achbar have made a visually engrossing film with excellent interweaving of archival film with sound bites by noted academics as well as business executives. We get Noam Chomsky and Milton Friedman and many lesser lights. Michael Moore appears enough to seem more a director than an interviewee but some of his remarks, particularly at the end, are more insightful than much of what he opines on in his own films. Using story boards to announce different themes, "The Corporation" tells - very quickly and, indeed superficially - the history of the legal entity, what we in the law call the "Juridical Person," the modern huge, business creature. Its early history is quickly sketched, the complexities of the Anglo-American societies that spawned this economic model barely hinted at much less explained. For better or for worse, documentaries best make their argument through striking anecdotes and this movie is no exception. We see corporations engaged in behavior that wreaks havoc on health, deprives poverty-stricken citizens of poor countries of even minimal control of their lives and, of course directs our spending and leisure habits. But some scenes show corporate strategies as just plain silly as with a couple ambulating down an urban street, one telling the other how great a CD he's listening to happens to be. The idea is that passersby will become curious enough to buy the disc. I doubt this happens much but the use of shills goes back hundreds of years (ample evidence of their employment can be gleaned from Elizabethan literature) and it pales as a menace when juxtaposed to the true evils depicted in the documentary. Some very complex issues which few viewers are likely to know anything about are presented as proof that corporations are inherently driven solely by profit motives with no regard for other values. Particularly disturbing is the incarnation of the writings of an independent scholar named Black who claims that IBM was in sympathetic and knowing collusion with Nazi Germany to sell them embryonic computers (not mentioned by name but they were the Hollerith punch card machines) which then made expediting millions to their concentration camp murder feasible. This account has been discredited by most historians but the more serious and unmentioned reality is that the U.S. government knowingly permitted some American corporations to prepare to profit from a postwar world by maintaining ties with subsidiaries in Germany (the Bank for International Settlements is never mentioned: now THAT's a subject for a film). "The Corporation" returns often to the theme that this business entity is a "person" with constitutional rights ( declared a number of times as a sad fact of American law). In fact that's true but what is never explained is that investing corporations with an identity that is juridically recognized means that the entities - AND their assets - are amenable to every form of lawsuit from civil rights violations to environmental law accountability to - you name it. And corporations can be criminally charged and convicted. Yes, obviously they can't be jailed but the entity can be sentenced to remedial action, something that would be impossible if liability was limited to individuals who lack assets sufficient to cure major violations and, in any event, who surely could do nothing from jail or forced retirement. Where could Ralph Nader's crusade for safer cars have gone if General Motors and other corporations were not amenable to suit as legal persons? How much benefit derived for anti-smoking advocates from being able to arraign Big Tobacco in court (even if losses exceeded wins)? Why are women and minorities working for Big Business (or just trying to get in the door) less likely to be targeted for discrimination these days? You'd never know from this film. So we have a very mixed bag here - a well constructed polemic that is too one-sided if educating the audience rather than satisfying the converted was the goal. It was fun to sit in a packed theater in an epicenter of affluence - New York's Pleasantville in Westchester County - and note the righteous reaction of an audience of which I'd bet 95% own stock in major corporations. 8/10

• powerful & compelling

  rci2004-01-25

  The first time in a long time that I've seen a movie audience launch into applause at the end -- and I was as enthusiastic as everyone else. While quite long (2 hours, 45 minutes)this film piles detailed examples on top of interviews on top of documentary film clips. Liberally laced with interviews with folks like Noam Chomsky, Naomi Klein and Michael Moore, it also includes insightful commentary from a (small) handful of liberated corporate executives. The sum total is a compelling story of the evil that can be and is done by and in the name of corporations. I say this as one who has worked in a corporate environment my entire career, and who for a very long time has had difficulty getting past the 'but these are almost all nice people -- I don't know any ogres out to intentionally rape & pillage' perspective. What I'm gradually wakening to is the realization that yes, the corporate structure is very efficient at doing what it's designed to do -- which unfortunately does not include taking social responsibility or the greater good into account. Instead it's ruthlessly focused on the bottom line, come hell (literally) or high water -- or polluted water. I highly recommend this film. I know I'll be going back for a second viewing -- there's that much content, that I know I didn't absorb it all the first time around.

• The Madness King Corporation

  marobertson2004-02-18

  Our daily lives have come to be so dominated by corporations that we can easily fail to notice it. Most goods, services, information and entertainment now flow from huge multinationals. But what if this dominant player in our existence is certifiably insane? The Corporation explores this disturbing possibility with mix of wit, opinion and hard facts. It takes us through the visible "personality traits" of these business entities and shows us that, for all intents and purposes, corporations are psychopathic. The film points out that this is not an aberrant state for corporations, but rather an inherent part of their nature. It even portrays high-ranking business executives as people so caught-up in the madness of the corporate world they must act not from their own conscience, but rather from a bottom-line mentality of what is most profitable. Despite its length and the fact that it features some forty different talking heads (ranging from the former CEO of Goodyear to Noam Chomsky), The Corporation keeps you engaged both visually and intellectually. It is by turns informative, amusing and thought provoking. It does not attempt to present remedies (which would be beyond the scope of a single documentary) but rather challenges its audience to view their world from a different perspective and seek out their own solutions. In this way, it reminds me of Michael Moore's excellent documentary Bowling for Columbine. I saw this film at the True/False Film Festival and was fortunate enough to hear a Q&A with co-director Mark Achbar after. Many questions seemed to be "Well, what can we do about it." The website for the film has many links available to explore further and learn about actions that individuals can take. Mr. Achbar said half-joking that he may have to bring a handout to future screenings with a list of websites. Whether you are a longtime activist, or someone who has never thought much about issues of corporate dominance, this film is definitely worth a look.

• I'll never buy Hood's or Shaw's milk again.

  alicecbr2004-08-09

  So we're getting used to antibiotics because of Corporate America's dairies pumping their sick cattle full of the stuff. I knew it intellectually but never realized it so viscerally as I did while watching these cows with their udders painfully distended and the pus coming out of them. Like a little pus with your milk? You're getting it. so it's onto soy milk or organic milk for me, from now on. That is but one of the life-changing experiences I had watching this movie. Of course, I already knew what tentacles Corporate America has around every area of our government including the media, but this movie just punched it up. It should make you angry. If not, your conscience has long been stilled by your big screen TV, your gas-guzzling SUV or your stock options. Probably won't show in most of your towns....too much of a threat to the corporations that are shown up in this show. Monsanto? Won't be buying any of their products anytime soon, and I already boycott Walmark, Penney's and the ubiquitous Barbie Doll. Pretty soon, I'll be eating nothing buy my own garden's products....a good idea, no? See the movie: find out how you're being shilled. You might even decide to take back your government from the corporations writing policy for Cheney and other Congressional prostitutes.